Miles was proud to sponsor VidTalks 2018 at the Vancouver Convention Centre on April 18.
The event saw the gathering of professionals from a host of backgrounds and industries. Attendees traveled from across British Columbia and beyond to discover the best strategies for creating effective video marketing campaigns.
Experts from companies such as Hootsuite, Microsoft, Thinkific, Hubspot and more presented. The presentations were on a variety of topics including getting the most out of Instagram, creating high quality content, growing your brand and more.
So what were the key takeaways from VidTalks?
There are many lessons to be learned from VidTalks. Ultimately, organizations of all sizes can use video and should be considering implementing it very soon. Your Talent Brand is a great place to start.
All it takes to make good quality videos is a smartphone, an external microphone and good lighting. It’s that simple.
Build a Brand
Using video gives viewers an insight into working at your organization, whilst proudly showcasing your employees and workspace. Talent branding through video enables you to explain your culture and values. This in turn, then helps you to attract the right type of people needed to grow your team.
The content of successful video largely comes down to research. Consider what your target audience wants to know and how they search for it. Aim to create something that won’t get lost in a sea of other content but also make sure it isn’t too niche that no one will ever find it. When focusing on your Talent Brand, think about what potential candidates might like to know about your organization and create content based on this.
It’s important to keep your content consistent and be patient. The results of entering the video marketing world won’t be instant. If you just post one video and then you post nothing for months after, you can’t expect to see any impact. Being consistent and posting on a regular basis is how to grow video within your organization’s Talent Brand. By doing this, you will slowly begin to see the effects of your work with increased traffic and higher views of your videos.
Make a Story
The strongest and most effective content has a story according to experts at VidTalks. To do this, you can showcase the employees at your organization, your customers and your mission, values and vision. Viewers will be captured by the stories you put together rather than just showing a product or service. As well as employees, ask your customers to share their story about how your product or service has positively impacted them. These stories will have a strong, relatable impression with viewers and potential candidates.
These are just some tips to help you get started building your Talent Brand using video thanks to the expert advice provided at VidTalks.
Miles is incredibly excited to see VidTalks grow and we look forward to learning even more about Video Marketing at VidTalks 2019! We hope to see you all there.